The Prize

17th May 2026

Why is this a prize that money can't buy?

Surely if you offered the money the dealer would sell it to you.

What a taunting question.

I had to know so I headed down to the pub for an answer.

Open the video to see what I found

 Lucas Harris, Chief Operating Officer, Chery Australia gave these comments on Nadine's entry:

What was it about Nadine’s entry that caught Chery’s attention?“

"Nadine’s entry stood out because of the strong connection to Australian identity, particularly her creative use of the native eucalyptus tree Ironbark. The name resonated as it captures the essence of the ute as a robust and dependable vehicle.”

What can you tell me about the other competition entries?

“The competition received a high caliber of entries, making it very challenging to narrow them down. We were impressed by the creativity and engagement, ultimately shortlisting just nine names from over 20,000 entries. Each shortlisted name captures the utes identity perfectly, we’re excited to see which one wins.”

What will the winner take home?

"The winner will receive the first Chery ute when it arrives in Australia later this year, giving them the honour of being the first owner of the newly named vehicle.”

Vote here https://cherymotor.com.au/vote-ute

before voting closes at 11:59pm AEST on Tuesday 19 May 2026